77hm Privacy Policy

1.1 For the purposes of this Privacy Policy, the data controller is 77hm, operating the online gaming and sports betting platform accessible at 77hm.net (the "Platform"). References to "77hm," "we," "us," or "our" refer to the 77hm entity responsible for processing your personal data in connection with your use of the Platform.

1.2 77hm is licensed and regulated as an online gaming operator and processes personal data in accordance with applicable data protection legislation and the requirements of its gaming licence conditions. These obligations directly inform the data practices described in this Privacy Policy.

1.3 If you have any questions regarding how 77hm handles your personal data, or wish to exercise any of the rights described in Section 11, please contact our data protection team at [email protected]. We aim to acknowledge all data-related enquiries within 48 hours.

2.1 This Privacy Policy applies to all personal data processed by 77hm in connection with: (a) the registration and management of your 77hm player account; (b) deposits and withdrawals processed through JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, Mastercard, USDT, and BTC; (c) your use of any gaming product on the Platform, including cricket betting, live casino, and slot games; (d) your interactions with 77hm customer support; and (e) your receipt of marketing communications from 77hm where you have consented.

2.2 This Policy applies to all players accessing the 77hm Platform from Pakistan, including Karachi, Lahore, Faisalabad, and Islamabad, as well as all other regions. It covers both the 77hm website at 77hm.net and any mobile applications operated under the 77hm brand.

2.3 This Policy should be read in conjunction with the 77hm Terms & Conditions and Responsible Gaming Policy, which together form the complete framework governing your relationship with the Platform.

3.1 The table below sets out the categories of personal data 77hm collects and the context in which each category arises.

3.2 77hm does not collect special category data (such as racial or ethnic origin, political opinions, religious beliefs, or health data) unless required by applicable law or regulatory obligation — for example, where a player voluntarily discloses a gambling-related health concern to invoke responsible gaming protections.

4.1 Directly from you. The majority of personal data 77hm holds is provided directly by you during: account registration; the KYC verification process; deposits and withdrawal requests; customer support interactions; and completion of responsible gaming preference forms.

4.2 Automatically through technology. When you access the 77hm Platform, our systems automatically collect technical data including your IP address, device identifiers, and session data. This collection is necessary for fraud prevention, platform security, and the correct localisation of the platform experience for Pakistani users.

4.3 From payment service providers. When you make a deposit or withdrawal via JazzCash, EasyPaisa, or a bank transfer, 77hm receives confirmation and limited transactional data from the relevant payment provider. 77hm does not store full financial instrument credentials — only the information necessary to identify and reconcile your transaction.

4.4 From identity verification services. During KYC, 77hm may use third-party identity verification providers to validate the authenticity of documents you submit. These providers share the outcome of their verification with 77hm but do not grant 77hm access to their underlying databases.

5.1 77hm processes your personal data for the following purposes and under the corresponding legal bases:

• Account creation and management — Necessary for the performance of the contract between you and 77hm (the player agreement constituted by the Terms & Conditions).
• Processing deposits and withdrawals in PKR — Necessary for contract performance; also required to comply with financial transaction monitoring obligations.
• KYC and identity verification — Legal obligation to comply with anti-money laundering regulations and gaming licence conditions.
• Fraud prevention and platform security — Legitimate interest of 77hm in preventing fraudulent activity and protecting the integrity of the Platform and its player community.
• Responsible gaming monitoring — Legal obligation under gaming licence conditions; also in the legitimate interest of 77hm in identifying and assisting players exhibiting signs of problematic gambling behaviour.
• Customer support and dispute resolution — Necessary for contract performance and the legitimate interest of 77hm in resolving disputes fairly.
• Marketing communications — Consent, where you have opted in to receive promotional emails or SMS messages from 77hm. You may withdraw this consent at any time.
• Platform analytics and improvement — Legitimate interest of 77hm in understanding how the Platform is used and improving the player experience for Pakistani users.
• Legal and regulatory compliance — Legal obligation to retain records and cooperate with regulatory investigations where required.

6.1 77hm does not sell your personal data to any third party under any circumstances. 77hm shares your data only in the following limited situations and only to the extent necessary for the stated purpose:

• Payment processors. JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, Mastercard, and cryptocurrency payment processors receive the transactional data required to process your deposit or withdrawal. Each of these providers is subject to their own privacy policies and data security standards.
• Identity verification providers. Third-party KYC service providers receive your identity documents and the results of biometric checks where applicable, solely for the purpose of verifying your identity as required by 77hm's regulatory obligations.
• Gaming regulators and licensing bodies. 77hm is obliged to share player data with its licensing authority upon request and to report certain transactions to financial intelligence units under applicable anti-money laundering law.
• Fraud prevention agencies. Where 77hm detects fraud, money laundering, or other prohibited activity, we may share relevant data with fraud prevention databases and law enforcement agencies.
• Technology service providers. Cloud hosting providers, analytics platforms, and cybersecurity vendors process data on behalf of 77hm under strict data processing agreements that limit their use of the data to the specific service being provided.
• Professional advisers. Lawyers, auditors, and compliance consultants may access personal data under obligations of professional confidentiality in connection with the services they provide to 77hm.

7.1 77hm retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. The key retention periods applicable to Pakistani player data are as follows:

• Active account data — retained for the lifetime of your player account plus five (5) years following account closure.
• Financial transaction records — retained for a minimum of five (5) years from the date of the transaction, as required by anti-money laundering regulations.
• KYC documents — retained for five (5) years following account closure or the conclusion of any related regulatory investigation, whichever is later.
• Customer support communications — retained for three (3) years from the date of the interaction.
• Marketing consent records — retained for three (3) years from the date consent was last confirmed or withdrawn.
• Technical and security logs — retained for up to twelve (12) months from the date of generation.

7.2 When personal data is no longer required, 77hm ensures its secure deletion or anonymisation in a manner that prevents reconstruction of the original data.

8.1 77hm employs a multi-layered security framework to protect your personal data from unauthorised access, disclosure, alteration, and destruction. Our security measures include but are not limited to:

• 256-bit TLS encryption for all data transmitted between your device and the 77hm Platform;
• AES-256 encryption for sensitive personal data at rest, including KYC documents and financial records;
• Device fingerprinting and anomaly detection to identify and block suspicious login activity;
• Two-factor authentication (2FA) via SMS OTP available to all players and mandatory for withdrawal requests above specified thresholds;
• Access controls limiting internal access to personal data to 77hm personnel with a verified need to process that data;
• Regular penetration testing conducted by independent third-party security firms;
• PCI DSS compliance for all cardholder data environments.

8.2 While 77hm applies industry-standard security measures, no system transmitting data over the internet is completely impenetrable. 77hm cannot guarantee absolute security of data in transit and encourages all players to use strong, unique passwords for their 77hm account and to enable two-factor authentication.

9.1 77hm uses cookies and similar tracking technologies to operate the Platform, remember your preferences, and analyse how Pakistani players interact with our site. Cookies do not contain your name or payment details and cannot be used to directly identify you without additional information held by 77hm.

9.2 The main categories of cookies used on 77hm.net are:

• Strictly Necessary Cookies — Required for the Platform to function. These include session cookies that keep you logged in and security cookies that prevent cross-site request forgery. These cannot be disabled without affecting Platform functionality.
• Performance and Analytics Cookies — Used to understand how players navigate the 77hm Platform, which pages are most visited, and where errors occur. Data collected is aggregated and anonymised.
• Functionality Cookies — Store your preferences such as language, preferred game category, and responsible gaming settings so you do not need to reconfigure them on each visit.

9.3 You may manage cookie preferences through your browser settings. Disabling strictly necessary cookies will impair your ability to use the 77hm Platform. Disabling performance or functionality cookies will not prevent you from using the Platform but may result in a reduced experience.

10.1 As an internationally licensed online gaming operator, 77hm may store and process your personal data on servers located outside Pakistan, including in jurisdictions that may have different data protection frameworks. Where such international transfers occur, 77hm ensures that appropriate safeguards are in place to protect your data to a standard consistent with this Privacy Policy.

10.2 Appropriate safeguards for international transfers may include: contractual data transfer agreements incorporating standard data protection clauses; transfers to jurisdictions that maintain adequacy decisions from recognised data protection authorities; and transfers to certified processors under applicable privacy shield frameworks.

10.3 You may request details of the safeguards applicable to a specific international transfer of your data by contacting [email protected].

11.1 Subject to applicable law and the legitimate interests of 77hm in operating a secure gaming platform, you hold the following rights in respect of the personal data 77hm holds about you. All rights requests should be directed to [email protected] and will be acknowledged within 48 hours.

12.1 The 77hm Platform is strictly intended for adults aged 21 years and above. 77hm does not knowingly collect personal data from individuals under the age of 21. If 77hm becomes aware that personal data has been collected from a person under 21, that account will be immediately suspended, all data will be deleted, and any funds deposited will be returned to the originating payment source after deduction of any bonus funds.

12.2 If you are a parent or guardian and believe your child has accessed or registered on the 77hm Platform, please contact [email protected] immediately. 77hm will investigate and respond to all such concerns within 24 hours.

13.1 Where you have consented to receive marketing communications from 77hm, we may contact you by SMS to your registered Pakistani mobile number and/or by email regarding new promotions, bonus offers, game launches, and PSL cricket betting opportunities. We will always identify 77hm as the sender of any such communication.

13.2 You may withdraw your marketing consent and opt out of all promotional communications at any time by: (a) updating your communication preferences in the 77hm account settings; (b) clicking the unsubscribe link in any 77hm marketing email; or (c) contacting [email protected] with a clear request to opt out.

13.3 Opting out of marketing communications will not affect your ability to use the 77hm Platform, nor will it prevent 77hm from sending you service communications such as deposit confirmations, withdrawal notifications, and security alerts — which are sent based on contractual necessity rather than marketing consent.

14.1 77hm reviews this Privacy Policy periodically and will update it when our data practices change or when required by changes in applicable law. Material changes will be communicated to registered players via email to their registered address or via a notice displayed prominently on the 77hm Platform at least seven (7) days before the change takes effect.

14.2 The "Last Updated" date at the top of this Policy reflects the date of the most recent revision. The current version of this Policy is always available at 77hm.net/privacy-policy and supersedes all prior versions.

14.3 Continued use of the 77hm Platform following notification of any change to this Privacy Policy constitutes your acknowledgement of the updated practices. If you do not agree with any change, you should cease using the Platform and may request account closure in accordance with the Terms & Conditions.

15.1 For all privacy-related enquiries, data rights requests, or concerns about how 77hm handles your personal data, please contact our data protection team using the details below:

Email: [email protected]

15.2 Please include your registered username and the nature of your request in any correspondence. 77hm will acknowledge all data rights requests within 48 hours and aim to resolve them within thirty (30) calendar days. In cases of particular complexity, this period may be extended by a further thirty (30) days, in which case 77hm will notify you of the extension and the reason for the delay.

15.3 If you are dissatisfied with 77hm's response to your data rights request, you may escalate your concern to the applicable data protection authority in the jurisdiction governing 77hm's licence. Details of the relevant authority are available on request.